HEME

The Heme brand name is derived from the combination of “he & me” and is intended for both men and women. Since its inception, it has created the first industry initiative in many Taiwanese brands. For example, the trademark heme specially hired Jeffery Fuvimari, a well-known international fashion illustrator who has been living in New York for a long time, designed the “The English Roses” children’s book for Madonna and Zhou Hao’s first album illustration. Drawing design, free handwriting to show the vitality of young people. Heme also continued to cooperate with many well-known designers in Taiwan, such as Nie Yongzhen, Baw, etc., to carry out a series of product packaging design such as BB Cream and City Makeup, creating the first cooperation between Taiwanese brands and the creation of packaging in geography. The precedent. Since its inception, heme has continued to invite well-known artists from the Chinese community to speak for the brand, such as the women’s day group SHE, Fahrenheit, Lin Yichen, Lin Yijia, Olivia, Sigma, Chen Yiyi and Yan Aaron, and other famous idol singers and entertainers. The series of TVs and print ads, such as the Queen, have successfully opened up the brand awareness for heme and won the goodwill and recognition of the target audience.