ALBION means “White Land” and is the old name for Great Britain. Our brand name also expresses the company’s founding dream of becoming the finest premium cosmetics manufacturer in Japan and globally.
UNIQUENESS OF ALBION
ALBION has ascended to its position through distinctions in three crucial areas:
Human resource development
A distribution network limited to specialty shops
The power of product development
ALBION’s greatest strength is its ability to develop high-quality products that fit the needs of the customers. Once the concepts are developed, ALBION applies outstanding technologies to bring them to life.
Superior human resource development
Various educational programs are provided to the people who engage in marketing and sales inside and outside the company. Our human resource development activities focus not only on knowledge and technology, but also hospitality in customer service.
Distribution network limited to specialty shops
ALBION limits its business to department stores and shops specialised in retailing cosmetics. We carefully select distribution channels that are suitable for premium products, without relying on mass marketing. Consumers experience the value of ALBION products through counseling-based sales and marketing.