Representing the corporate name, SHISEIDO is sold in 85 countries and regions as of November 2018. Widely recognized for its best-selling Ultimune serum launched in September 2014, SHISEIDO offers a wide assortment of prestigious award-winning products in skin care, make up, sun protection, and fragrances. SHISEIDO stimulates your innermost power, both physical and emotional, creating Beauty that is ALIVE.
Beauty From The Beginning
For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.
We love to find beauty and share it. We believe that beauty goes deeper than what is visible to the eye-beauty is sensitive to nature, the climate, light and color, all five senses, and the many intricate details of life itself.
We find beauty all over the world; We find beauty through R&D. We find beauty in science and art. We find beauty in the relationships we have, in the products we make and in how we engage with the world.
At Shiseido, beauty is not an image, it is a feeling and when it is shared, we imagine a world that is, quite simply put, better. We appreciate beauty in diversity and throughout all of humankind. We realize there is still unpleasantness to be found, so we see beauty as an antidote, a place to retreat, a feeling worth sharing – we believe beauty is the unifying source.
Shiseido. Sharing beauty since 1872.