AVEDA

Cruelty-free. No Animal Testing.

We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”

Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978.

With Natural Derived Ingredients

At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.

Naturally Derived: We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.

Wind-powered Manufacturer

We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. we find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. we also believe that profit and environmental responsibility will increasingly work together as more industries find out that “nature works” for both sustainability and the bottom-line.

Pioneer in Post-consumer Recycled Packaging

We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. we find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability.

Pure-Fume Aroma

We believe every beauty product should make you feel as beautiful as you look. That’s why aroma is at the heart of every Aveda experience. To help promote your sense of well-being, our products feature aromas formulated through the art and science of aromaology. Created in our Botanical Aroma Lab, our pure-fume™ aromas are artful blends of flower and plant extracts distilled to their very essence, their spirit, to awaken your senses with nature’s power. Experience them yourself; your sensory journey awaits. Only at Aveda.