EAU PRECIEUSE

1890

Everything begins in 1890 in the heart of the pharmacy of Mr. Charles Dépensier in Rouen. His clientele suffering from various skin problems, the pharmacist Rouennais elaborates in his back-shop a remedy to relieve effectively and durably their evils: this is how the Precious Water Spray is born.

Early 1900

Presented in pretty glass vials, Eau Précieuse Dépensier is quickly made known through the newspaper ads of the time.
Sold by correspondence, it conquers well the bathrooms of Parisiennes and Parisians. In 1942, she obtained drug status and is known for her action on acne problems.

1950s

In the 1950s, Eau Précieuse Dépensier made a name for itself all over France with its first radio “announcements”. It can be heard between Georges Brassens and Elvis Presley’s hits on Radio Luxembourg (RTL).

1970s

In the 1970s, the formula improved while retaining its distinctive smell. Its glass jar gives way to plastic for a more practical use. Its bottle is adorned with its famous grainy texture and its pink label become mythical.

1980s

The faces of Alexandra Lamy, Ludivine Sagnier and Barbara Schultz succeed one another on television screens to extol the merits of this “beauty secret transmitted from mother to daughter”. Now called the “Precious Water Lotion”, it seduces a whole new generation of teenagers.

2000s

In 2001, Precious Water Lotion becomes a Cosmetic Product. In 2004, she joined the portfolio of Laboratoires Omega Pharma, along with other legendary brands such as Jouvence by Abbé Soury, Gouttes Bleues or Valda.

2010

On the occasion of its 120th anniversary, the Precious Water Lotion recovers its glass bottle for a Limited Collector’s Edition.

Years 2010

More than 100 years after its creation, the Precious Water Lotion is inspired by trends and is covered each year with a colorful decor in limited edition. In 2018 in France, 1 Precious Water Lotion is bought every 2 minutes in Pharmacy! * source: Celtipharm panel, data extracted over 12 months between June 2017 and June 2018.