MEISHOKU
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MEISHOKU
MEISHOKU Cosmetics is a company that lasts nearly 400 years from the era of medicinal products dealing, but firmly inherited the founder’s desire without living in its history, not only skin care but also make-up, hair care etc. of customers ” I wish for you “as a form” aiming to be loved, cosmetics “on the immediate side. No matter how the age will change, the attitude of keeping pursuing products and services from the customer’s point of view under customer-oriented will not change in the future. Based on the long-standing history that has supported the beauty of Japanese women, based on the technology and know-how that we have cultivated, we are now growing into a company that can provide products and services not only domestically but also to women around the world I would like to come.
All product development from user voice
With the times, the needs of beauty change diversely. Currently the cosmetic market itself spreads, and fragrances, design preferences, and skin-specific symptoms are becoming more and more fragmented. In developing a hit product, we think that a market-in attitude that sensitively captures, absorbs, anticipates and reflects customers’ lifestyles and values is indispensable.
We constantly feed back end user information collected by various methods and market information of freshness so that we can always deliver attractive products, and make use of it in product development.
What is important is that it is safe
No matter how high the effect is, it is meaningless unless it is gentle on the skin. “Bare skin is healthy and beautiful.” From that feeling, our research and development will start with the word “safe” as a word. Starting with raw material selection that thoroughly considered the health of bare skin, we are committed to making more effective products. Our creative attitude to catch customer’s needs and offer products that will enable us to fully realize the effect, to the market widely will not change. Just to pursue “safety, safety, high effect” just. That is the philosophy of our skin making.
For creating a cosmetic product that will remain in my heart forever
Promises with customers “Beautiful tomorrow after 10 years, even more beautifully” are due to “unchanging quality” and “technological innovation that continues to change”. We have pursued beauty with repeated age from before anti-aging. For those who wish for the beauty of tomorrow, we think that it is very important for us to provide products that can meet that feeling.
We deliver high quality, innovative ideas, rich beauty to our customers, and we can feel moisture in our hearts by the products we deliver. We aim to create products that remain in the minds of such customers.