TOO COOL FOR SCHOOL

Too Cool For School was created in New York City. The artwork for the first artist-collaborative packaging was created simultaneously with a freelance illustrator in London. Today, Too Cool For School is one of the most sought-after brands in South Korea as it sets new standards and advocates artistic expression in contemporary beauty culture.

Our Dinoplatz packaging was designed by Crosspoint New York, our creative team who invited artist Hatori Sando for the collaboration. We love to support the arts through collaborations.

Like Hatori Sando, all our affiliates are active artists. This list includes designers, painters, musicians, and dancers. We love sharing contemporary culture as you can see in our products and the lifestyles that we support both online and off.