URBAN DECAY

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URBAN DECAY

Urban Decay is beauty with an edge™—high-performance cosmetics in an insane range of shades. Created by makeup junkies, for makeup junkies. Feminine, dangerous and fun. Urban Decay appeals to women who relish their individuality and dare to express it. From our insane range of velvety Eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we’ve been shaking up the industry for over 20 years.

Our Story

Our story opens in the mid-’90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Wende Zomnir and her co-conspirators unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge.

Makeup is about self-expression, it is not about covering your flaws but showing the world who you are.

Does pink make you puke? In the early days, UD challenged the ’90s pink and beige status quo with groundbreaking shades like Smog, Rust, Oil Slick and Acid Rain. Back then, Wende mixed nail polish and assembled press kits in her Laguna Beach bungalow.

We’ve been in Orange County, California, since day one. Newport Beach is home to our offices, as well as our first flagship store—located just a few miles away at Fashion Island.

This is where the magic happens. Lovingly dubbed The Mothership, UDHQ is the epitome of our feminine, dangerous and fun mantra—bringing the UD experience to life with themed bathrooms and other unique touches.

Beauty With An Edge

We’ve grown like crazy over the past two decades, but we haven’t stopped experimenting. We now offer an endless array of high-performance cosmetics, and our products are sold all over the world.

Eyeshadow

When Wende talks about Urban Decay, she often says, “Nothing is ever done.” Just one of many examples? The way our Eyeshadow packaging has changed over the years. We started doing color long before it was cool—and we’re still serious color junkies at heart. Case in point: our huge Eyeshadow range. With tons of shades and finishes to choose from, you’ll never run out of options. The perfect pairing for all those shadows? Our creamy, long-lasting, waterproof 24/7 Glide-On Eye Pencil—now in 40 shades. Whether you want crazy-vivid brights, shimmering metallics, wear-anywhere neutrals or dark, smoky shades, we’ve got them all.

The Ultimate Lip Arsenal

Keep your color addiction going with our lipsticks and glosses. From deep-dark shades and bold brights to super-versatile neutrals (all in a range of finishes), there’s something for everyone.

The Naked Effect

Neutral, versatile, indispensable. Naked proves neutral doesn’t have to be boring. We’ve got a neutral palette for every look—from bronze to taupe, rose to smoky, matte to shimmer (and everything in between). Coverage without compromise, get weightless, buildable coverage with a luminous, demi-matte finish. Every Naked complexion product blurs flaws for beautifully perfected, ultra definition skin that looks completely real.