UTENA

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Showing all 4 results

UTENA

Bringing New Beauty into Bloom. “UTENA” is one reading for the Japanese character meaning “calyx,” the portion of a flowering plant that protects the bud and supports the petals in bloom. Written in Japanese characters, Utena means “calyx” or pedestal. In botany, the calyx is the protective layer that supports a flower in bud. The calyx is a vital structure that supports the petals, the most beautiful part of the flower. As the calyx supports the beauty of the flower, we at Utena wish to support the beauty of people everywhere. This is the intention that informs our corporate name. The corporate logo is a stylized floral design, with the three petals symbolizing the characters “u,” “te,” and “na,” joined in the center of the blossom.

As our company’s name, UTENA conveys our desire to protect and support universal beauty. We have consistently aimed at creating new kinds of beauty from inventive perspectives in anticipation of our customers’ needs since 1927. Our ongoing dedication to research and innovation enables us to deliver cosmetics and skin care products that embody this stance. At UTENA, we will continue our ef forts to support the day-to-day blooming of beauty for each and all. Though beatifying oneself by caring for skin and hair is seemingly outwardly directed, the inner pleasure and satisfaction achieved through beautification can also exert a positive influence on the environment and society. Pleased and proud to be a member of the cosmetics industry, we approach every task with sincerity as we continue our endeavors to support universal beauty.